10 important things to consider when launching your first e-commerce website

A number of studies have shown that a large percentage of modern users prefer mobile commerce apps over eCommerce websites. Therefore, your e-commerce website must provide an optimal user experience to beat the competition and mobile commerce. There are several factors you need to consider for the online store to keep the visitors engaged and get them to buy the products/services. Along with focusing on the look, feel, features, and functionality of the website, you should also explore ways to optimize its user experience. To optimize the user experience offered by the website, you must improve its accessibility, usability, security, credibility and visibility on search engines.

10 Things to Consider When Launching Your First Ecommerce Website

1) User

When planning and developing your first e-commerce website, you need to focus on users and their choices. You must remember that an online store does not allow customers to physically touch, smell or smell the products. Therefore, you need to keep users engaged by making their shopping experience quick and hassle-free. You can still retain visitors by offering products at discounted prices, offering free shipping, and simplifying the purchase and payment process.

2) Design

You also need to focus on the design and user interface of the eCommerce website to effectively impress and engage visitors. Unlike established brands, you need to explore ways to gain visitors’ trust. Therefore, you need to include a number of elements in the website design – a recognizable logo, shopping offers, product options, product reviews and testimonials, and a call to action. At the same time, you need to ensure that the look and feel of the e-commerce website is both intuitive enough to keep the buying process simple and straightforward.

3) Mobile optimization

As mentioned earlier, a large percentage of modern users prefer mobile commerce apps over eCommerce websites. Likewise, most people today access e-commerce websites on their smartphones, tablets or phablets. Therefore, you need to ensure that the e-commerce website provides the best user experience on computers and mobile devices. You can always opt for a responsive web design to make the online store look beautiful on every device with a single codebase. Mobile optimization will further improve the visibility of the website on major search engine results pages (SERPs).

4) Social elements

You need to include lots of social elements in the eCommerce website to impress the users. Users should have the ability to share products purchased from your online store with their friends through popular social networks. Moreover, social elements will help users to promote your new e-commerce website and increase its popularity. You can even use social elements as an effective tool to gather customer insights and track their behavior.

5) Search bar

No e-commerce site can display all of its products on a single page. But you can still impress visitors by initially presenting them with branded products. Additionally, you need to allow customers to check out your products based on specific criteria or categories. The website should allow visitors to search and find the relevant products without delay or hassle. Therefore, you need to ensure that your e-commerce site includes a robust search box. The search box will allow users to find a specific product and purchase it directly, without browsing through a range of products.

6) Basket

Your choice of shopping cart will have a direct impact on the user experience delivered by the e-commerce portal. You have the option to choose from a range of open source and commercial shopping carts written in different programming languages. But you should opt for shopping cart software that allows users to quickly and easily check their previous and current purchases. Additionally, the shopping cart should allow users to add or remove items without any hassle. At the same time, you should also improve the accessibility and visibility of the shopping cart by using the commonly used simple shopping cart icon.

seven) Payment options

The choice of online payment option varies from customer to customer. Some customers prefer to make payment via their debit/credit cards or online banking, while others opt for popular online payment options such as PayPal and digital wallets. Therefore, you must ensure that each customer can make payment for the products they have purchased with any payment option. At the same time, you also need to secure online payment and customer financial transactions using a reliable payment gateway and the latest encryption techniques.

8) Trustmarks

You have to remember that a large percentage of people are skeptical of new e-commerce websites. Therefore, you need to explore ways to improve the credibility of the e-commerce website and gain the trust of customers. Along with including strong security features in the online store, you should also display accreditation certificates and trustmarks from reputable brands. Trustmarks and accreditation certificates will add credibility to your newly launched online store. Trustmarks will further assure customers that their personal data will remain private and online transactions will remain 100% secure.

9) Opportunity to answer pre-sales and post-sales questions

When purchasing products from a new e-commerce website, users often ask various questions before and after purchase. Therefore, you must answer pre-sales and post-sales questions from customers to immediately increase your sales and revenue. Like other websites, you can answer customer questions before and after the sale via online chat or phone. But the customer must be able to see the options available to clear up his doubts and answer his questions. You should ensure that the phone number or online chat option is clearly visible to every customer. Also, you should deploy a skilled customer service manager to appropriately answer pre-sales questions from website visitors and convert them into customers.

ten) Search engine visibility

You can easily divert regular search engine traffic to the e-commerce website by following the guidelines recommended by popular search engines like Google and Bing. For example, Google ranks websites based on metrics like mobile friendliness and load time. Also, he recommends entrepreneurs to build online stores with responsive web design. While planning the e-commerce website, you should keep in mind the guidelines and recommendations of major online search engines. The search engine optimized design will help you get regular website visitors without running expensive digital marketing campaigns in the future.

You should further evaluate all the important aspects – UI, features, performance, usability, security and user experience – during the development phase of the eCommerce website itself to make it popular in a shorter time. You might even consider investing in analytics tools to understand website visitor behavior and preferences based on real-time information collected from a variety of sources. However, it’s also important to update your e-commerce website consistently to respond to emerging technologies, industry trends, and customer preferences.

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