Back when the technology was in its infancy, departments such as human resources, finance, customer relations, sales, etc. had different software to carry out different activities. And there were a number of software on board, management was a demanding task. Moreover, the growing threats of data leakage have aggravated the situation.
And in 2005, Odoo, an open-source ERP appeared as a savior. It has helped companies manage every application from a single space. And soon, it became one of the fastest growing platforms with over 14,000 third party apps/plugins available in its app store.
Odoo in a nutshell:
Odoo is a collection of business-related applications including CRM, e-commerce, invoicing, accounting, manufacturing, warehouse, project management, and inventory management. Some reasons why Odoo has become popular are:
Has custom features
Industry specific modules
Frequent updates as technology changes
Freedom to download the app selectively as you need
Less implementation costs, and more
Odoo Ecommerce is one of those platforms that gives you a lot of convenience as it seamlessly integrates with other Odoo business apps. And that’s why more than 4 million people grow their business using Odoo development services. Some of the popular brands using Odoo are Toyota, Hyundai, and PCI. So, if you are considering an eCommerce store based on Odoo, it is indeed a good choice as you will get several benefits. This article highlights the main advantages of Odoo Development.
- Create eye-catching product pages
Let’s look at an interesting example first. Lush is a UK-based cosmetics company. This company informs and educates its visitors about their fresh handmade cosmetics. Each product has a featured video that helps visitors understand the product clearly. Below is an image of a detailed list of lip balm ingredients below the product description.
Now imagine that you are a buyer looking for this particular product and on this website. Now with the video you learn all about the natural ingredients used, the benefits of the product and how to use it, and get the convenient “add to cart” option. All required information in one place. I bet you won’t look any further and end up buying more than you decided on.
Now, that’s what you call a good example of a well-managed product catalog that provides visitors with all the information they’re looking for. Nearly 81% of shoppers research products online before buying them. Product information, price, and reviews are a few things any consumer will consider before making a purchase. Therefore, retailers need to present what consumers are looking for. Hence the importance of an effective product management strategy and a well-managed product catalog. It helps online store visitors to easily access your products. For an owner, this will allow him to add new products and remove outdated products from time to time.
If you have an eCommerce store, you would want to have easy product management that helps maximize customer experience. With Odoo development, you can create detailed product pages, add images, banners, calls to action, slides, etc. Designing and editing product details has become relatively easy with Odoo. You can merge and integrate all information throughout the system seamlessly.
The Odoo software also provides a simple “drag and drop” option to add product pages. You can customize your store’s layouts, colors, and theme.
It couldn’t be easier!
- A range of options with payment gateway
Now suppose that your online store offers only one payment method. What if one day, due to a technical problem, it doesn’t work? Or you have a customer who is about to checkout but you don’t have a payment gateway they prefer and whoops! He left!
The phrase “the more the better” goes very well with multiple payment gateways in an e-commerce store. According to a JP Morgan report, 73% of online consumers decide whether they will make a purchase from a company based on the type of payment they accept. Having multiple payment gateways has many benefits, such as convenience for customers, improved conversion rate, backup in case something goes wrong with one gateway, customers’ sense of security, increased international sales, etc.
Odoo extensions and applications available on the market allow you to integrate and customize different payment modules. It allows customers to pay with PayPal, credit and debit cards, Visa, Bitcoin, Authorize.net as well as Stripe. So you can choose the most compatible payment option for your store. It also provides flexibility as each company has a different payment method.
- Drive ROI
You have invested thousands or maybe millions of dollars in your online business. So, at the end of the day, you bring home the bacon? Are you getting a good amount back for the investment you made? It’s the return on investment. ROI is an important metric to consider when running an online store. It helps to calculate the success of an investment you have made.
Most companies opt for Odoo on cloud or SaaS to automate their business. The main reason is that SaaS-based models or cloud-based Odoo services help you reduce your costs. By merging SaaS-based Odoo models, you can get faster returns and reap the benefits of ERP integration.
Managing your online store is not an easy task. With the colossal growth of the industry and the thousands of solutions available, it becomes difficult to choose what is best for you. This article aims to familiarize you with the main advantages offered by the Odoo platform. Hope this was helpful!
Want to know more about the development of Odoo? Contact BiztechCS now.