Marketplace growth has been exceptional in recent years, fueled by a growing number of online shoppers. This has encouraged several eCommerce entrepreneurs to create their own marketplaces and start their eCommerce business by listing multiple vendors on their platform.
Marketplaces are beneficial to both online retailers and customers. Entrepreneurs can start their business with zero inventory and also earn commission from listed vendors. Customers are generally attracted when they get a variety of products from the same store. A multi-vendor e-commerce platform makes this simple and efficient.
However, a marketplace does not work like a regular e-commerce store. So here is a set of features that you should take care of while choosing the most suitable platform to build your marketplace.
Flexibility– In order to meet the requirements of horizontal and vertical markets, the platform must be extremely flexible. Along with this, various customizations may also be required from time to time. So, a solution that allows non-tech savvy users to easily modify their multi-vendor e-commerce platform is a must-have feature. A fully-fledged marketplace relies on a user-friendly interface, customization, performance, and flexibility. So make sure the e-commerce solution you choose offers these features.
Easy search and navigation– Some of the main reasons customers choose to buy from a marketplace are the variety offered, availability of various brands and products at a great price. Customers often visit a marketplace looking for a particular product or brand. So, making it easy for customers to find is a factor that every multi-vendor e-commerce platform should take care of. Similarly, once the customer has found the product they are looking for, navigation should be simple so that the ordering process goes quickly.
SEO and Marketing Benefits– One of the factors that can take an e-commerce business to new heights is SEO and marketing techniques. So, an e-commerce solution with built-in features to help with SEO and marketing is essential. SEO and marketing can help improve conversion rates and get more organic traffic. Therefore, a multi-vendor e-commerce platform can gain a quick brand presence with various offers, social media integration, discounts, and more.
Mobile platform ready– Mobile commerce can be considered the main online sales channel as online shoppers spend two-thirds of their time shopping online on mobile. Google considers mobile-friendly sites for high traffic volumes and helps secure top Google rankings. So, your multi-vendor e-commerce platform should be mobile-ready so that you can attract more traffic through the mobile channel.
Now that you know the features a marketplace should have, you can choose the e-commerce solution accordingly. You can choose from many e-commerce platforms available in the market with unique features.