Your search engine ranking is affected by hundreds of different things, but relevance is the most important.
Being more relevant to a search means your page will rank higher, obviously that doesn’t help. Instead, you need to focus on the top 5 search ranking factors.
1. Article Title/Keywords
2. Word Count
3. Internal links
4. Reading length
5. Bounce rate
There are two categories of SEO ranking factors: user behavior and article content.
It’s easy to focus on the second and often people ignore the first, dismissing it as out of control.
Writing engaging content will keep readers staying longer, which will increase your search rankings. But it takes practice and data about your readers. Instead, focus on the content of the article. By using the top 5 ranking factors, you can start making Google’s algorithm work for you.
1 Use keywords and titles to rank higher on Google
Think of keywords as what you type into Google, but remember that they won’t be one word, but phrases.
Once you find your topic, research how people search for it in Google. Use these phrases in your title, making sure it’s grammatical and interesting. You will see this strategy in the titles of publications on the web.
2. How long should your blog posts be?
More is better. A 2,000 word article will rank higher than a 500 word article. But that doesn’t mean you should inflate your message with fluff.
A basic structure that will help add length to your article without being fluffy is:
1. Keep the promise of the article from the start
2. Explain what brought you to the answer
3. Expand the answer; give details
4. Justify your answer
5. Answer any follow-up questions people may have
Not only will this make your article longer, but it will be better and more informative.
3. Use internal links
Link between the different articles of your blog. If you touch on something you’ve already written, link your readers to that page.
Tag your favorite or best posts. Connect them constantly. This tells Google to pay more attention to them.
4. Reading Time Matters
The previous ranking factors were under your control. This is not the case for this one.
If people stay on your post longer, that tells Google that it’s a good answer to their search.
When you publish an article, monitor the traffic and see if the reading time makes sense for the length of the post. Edit it if not.
5. Bounce rate
Bounce rate measures the number of people who left your site without going to a new page. If read length shows how interesting an article is, bounce rate measures it for your site.
High bounce rates can be due to posts that don’t deliver on their promise or no other relevant posts on your site.
Correct the keywords and title if you have a high bounce rate because of the former. For the second, see what related topics are searched for and write an article. As with play length, measure bounce rate and tinker.
6. Loading speed
The loading speed of your site is an important search ranking factor. Use this tool to measure loading speed and identify issues to fix.
How long does it take?
Getting to the first page of Google doesn’t happen overnight. You’ll need to be consistent and patient, but follow these steps and within six months and dozens of posts, you should be flying high.