If you run an e-commerce business, chances are your customers will be active on social media, regardless of gender, age, or economic status. In fact, according to statistics from social media monitoring site Pingdom:
• 47% of men and 53% of women use social networking sites
• 61% of Facebook users are middle-aged or older
• The average age of social media users is 37 years old
• 18-24 year olds do not dominate any particular social networking site
If you don’t know what social networks your customers are spending their time on, you’re probably missing out on growing your customer base through word of mouth online. Take advantage of these 5 social media marketing tips to get the most out of your ecommerce marketing.
1. Go where you will find your customers
Digital and social media marketing offers endless options. From Facebook and LinkedIn to Twitter and YouTube, there are an endless number of social media channels available for your business to leverage. The key to winning in e-commerce marketing is choosing the right channels to reach customers.
You can find out where your customers congregate by:
• Ask them. Although it sounds simple, it is often overlooked. Just send a formal survey to customers or conduct an informal survey on your website, which can provide a wealth of knowledge.
• Monitoring of social sites. There are a number of free tools like Trackur to find out how and where customers are talking about your competitors, your brand, or your target keywords. Pros There are also paid programs that are more robust.
• Take advantage of statistics. When it comes to stats, some sites like Facebook are transparent or you can leverage third-party research.
• Regularly review job postings, backlinks, competitor keyword rankings, and news announcements to get a quick snapshot of the health of your online marketing.
2. Use social media to promote exclusive offers
For your e-commerce business to build followers on the social channel you choose, you need to entice customers with something they can’t get anywhere else. Offer an exclusive item to social media followers or fans, like a weekly coupon. You can also offer them “breaking news” that they cannot find elsewhere.
3. Monitor what your competitors are doing
Whether your e-commerce business is new to social media marketing or you just want to take it to the next level, competitive intelligence can be very useful. Perform a competitive audit of your top five competitors on the social web, then answer the following questions.
• What social sites are they active on?
• What kind of content do they post?
• How many followers/views/fans do they have on their site?
• How do they promote their products, events or programs?
4. Don’t just promote products/services
The primary goal of your e-commerce site is to sell products, but your online marketing strategy should include a wide range of strategies that go beyond promotional offers. Here are some ideas to try to incorporate into your marketing.
• Share news or messages from external sources
• Create a blog on your site, then post your blog content to your social media accounts
• Ask questions, interview your customers or participate in discussions via social networks
• Post photos from company events or videos, especially when the CEO speaks
5. Sell products through social networks
Many e-commerce sites use social channels to make it easier for customers to buy their products. For example, 1-800-Flowers was the first e-commerce site to launch a Facebook Shop, which allowed customers to browse and purchase its products directly through Facebook.
The five ideas are a great start to e-commerce marketing success.