7 eCommerce Trends You Might Be Missing

More than half of the world’s population now enjoys shopping online while sitting up in bed or in a cozy chair. The e-commerce boom has clearly brought tremendous remarkable changes in the retail segment and in the buying behaviors of the consumers. For you as well as all other retail businesses, having an online storefront is no longer a choice. On the contrary, it is imperative to stay in the game. However, for those who already have a dynamic store, it is not at all easy. Many retailers are jumping onto the scene every day. Thus, what is important for the existing players in the market is to keep them up to date with the latest trends triggered by the evolution of e-commerce every year.

If you have a dominant position in the online retail market, do not miss the following trends that the e-commerce sector is currently offering.

Increased mobile use

“The future of e-commerce will be ruled by mobile,” studies have revealed. With a high proportion of consumers now using their phone screens to place orders instead of logging into the site through their desktop computer. Additionally, with Google’s ranking algorithm announcement that it would rely on a site’s mobile responsiveness, there has been even more of a push into mobile shopping through an app that is the exact replica of the site. .

Voice purchases on the rise

As smartphones are recently integrated with voice assistants, e-commerce has a lot of leeway to leverage this to deliver more personalized shopping experiences. Voice assistants help users to perform different tasks on the phone by speaking it. Thus, an e-commerce application can also deploy it so that buyers can search for products simply by expressing their wishes.

More fulfillment and improved payment options

Along with flexible shipping options like free shipping within a specific distance or over a certain order amount, e-commerce owners offer more lucrative fulfillment to beat the competition. They offer premium shipping options like same day delivery, expedited delivery, store order pickup, etc. On the payment side, new options have been unveiled such as Buy now-Pay Later, e-Wallet, Mobile pay, etc. So, on an obvious note, you also need to consider them to secure your position in the market.

Chatbots with Messenger functionality

Chatbots that help in personalized interaction through the messenger will be on the rise in the e-commerce segment. Retailers use them to send personalized marketing content, recommend product purchases, and notify deals or coupon offers. Moreover, with chatbots, retailers can respond to service requests or customer queries at any time and resolve them instantly. With the growing relevance of personalization in e-commerce, the trend of chatbots is sure to become more prominent.

Omnipresence

It’s 2018 where the mobile presence has eclipsed everything else in the world. Hundreds of ranges of mobile devices with different operating system platforms are used by people to search things online. Thus, it will no longer be fruitful for e-commerce businesses to target only particular devices. They should target everything from smartphones to iPhones, tablets to laptops and desktops.

Video integrations with AR

Popular e-commerce giants have already pushed this trend. They use videos to showcase products or demonstrate their uses. Additionally, some are also toying with the concept of augmented reality where users can try out a product virtually on screens.

Storytelling that captivates viewers more

Well, in e-commerce marketing today, storytelling is well suited to entice visitors to buy, as it directly connects their lifestyle to the brand. This pinches the emotions of buyers. Different statistics, consumer advice or habits will help make a difference in people’s perception.

That was all for now! Retailers who see themselves as a stronger player in the market need to quickly grab one or a few of these trends as quickly as possible before time runs out.

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