Whether it’s old-fashioned shopping or the new wave of e-commerce in town, the only way for customers to reach the place of business is if they can easily locate the store.
The Internet thrives on research. Millions of search strings make their way through the internet ecosystem every day. There’s no point spending money on a fancy website and sourcing the best products at amazing prices if your site isn’t on the first page of Google.
This is where SEO efforts come in. People are more likely to find you if you have a higher search rank. And the more traffic, the higher the likelihood of making a sale.
When it comes to SEO for an online store, the “one size fits all” strategy doesn’t work. Online shopping websites should carefully assess their business needs and plan accordingly. Here are some tips to help you make this very important decision.
Invest time and money to identify the most appropriate keywords for your online store. Users tend to be very specific when doing keyword research. Make sure that the keywords used in your online shopping site’s SEO are not too generic. Or, visitors simply won’t be able to find you.
No duplicate content
Be as original as possible in your product description tags. This is probably the most important step in e-commerce SEO. Since content duplication in e-commerce stores is unavoidable with product descriptions and listings, it is advisable to look for ways to reduce redundancy.
Don’t copy the manufacturer’s product description, take the time to create your own. It may give you a slight headache, but it will save you a migraine later. Make sure each product description is unique and search engine friendly.
Pay with a click
Pay per click is the necessary tool in the SEO of online stores. However, it is advisable not to rely entirely on it to create visibility. PPC costs keep rising with every search and as soon as you stop paying for placement, your online presence disappears. Some customers do not trust sponsored links, banners and other advertisements. Therefore, organic SEO is essential with PPC for an online shopping website to improve visibility.
Strengthen your content strategy
Continue to regularly add unique, high-quality content to your e-commerce portal. This will help your search engine rankings and add value to users. Consider having a blog and add relevant content related to your website’s products and services.
Use ALT tags liberally on your website. The image search feature has grown in popularity and people are using it to find products. Your e-commerce SEO strategy should incorporate related keywords for the ALT tags of every image on the website. Don’t stuff keywords; make sure that each keyword used is directly relevant.
Meta descriptions for web pages
For on-site e-commerce SEO, use different meta descriptions for each page. Meta descriptions are written for humans to help drive visitors to your online store once it appears in search engines.
Don’t forget to optimize the anchor text
Use keywords for internal links on your website. This will help improve your visibility in search engines. Consider doing the same for product descriptions by linking to other similar products on your website.