With the e-commerce industry booming across Europe and Cyber Monday confirmed as the biggest online sales day ever, entrepreneurs and brick-and-mortar retailers now have more incentive than ever to turn to the online retail. However, when building a business, there are some key considerations and strategies that should be observed when launching a successful e-commerce business. Read on to learn the seven key steps to building a thriving online store…
Step 1: Buy a domain name
The first step to building a successful online retail business is finding a suitable domain name. You want something that’s memorable, easy to spell, and not too similar to your competitors’ URLs. Do your due diligence if you’re buying a domain name from an already commercial company or through auctions, as you don’t want to buy a URL that’s subject to Google’s penalties.
Step 2: Find a web developer
In order to make your online store a reality, you will need to find a reliable and experienced web developer. Look for a development team that has a proven track record with e-commerce sites, can show you examples of e-commerce stores they’ve built, and is knowledgeable about topics like payment gateways and e-commerce platforms .
Step 3: Choose a platform
Once you have a web developer in place, they should be able to advise you on the most appropriate eCommerce platform for your needs. A common option is WooCommerce which integrates very well with WordPress, allowing you to manage your entire website from a single control panel. You will also need web hosting in place.
Step 4: Decide on a theme or design
Once you’ve selected your e-commerce platform, you’ll need to decide how your new online store will look. At this point, design and the customer journey both have a role to play. Speak with your web developer to plan and map out the journey you want your new and existing customers to take through the website.
Step 5: Write your content
While your web developer is hard at work behind the scenes, begin the task of creating your web copy. You’ll need to do thorough keyword research beforehand to make sure your product descriptions, landing pages, and other web pages are optimized for launch. Also, don’t forget about strong calls-to-action.
Step 6: Test, test, test
Before your site officially goes live, you’ll need to do extensive testing. Your web developer should do this before delivery, but you’ll also need to test the site thoroughly, using a range of different devices. Also follow the entire payment process and make sure the journey to the sale is as smooth as possible. Testing should continue after the launch of the site. So you’ll also need an action plan for A/B testing as you go along.
Step 7: Launch your marketing plan
You will need a solid digital marketing plan to support the launch of your site. It’s a good idea to start before your site goes live to build awareness, and then ramp up when you launch your e-commerce site. You’ll need to consider paid search first, but you should also simultaneously work on a longer-term SEO plan, social media marketing, content marketing, and email marketing to drive relevant, targeted traffic. to your site.