More and more companies are turning to the digital world every day. The seller and the consumer are now online. With the growing demand for eCommerce web development, there are few things you need to keep in mind before getting started!
People want convenience, they won’t waste time figuring out a complex situation when there are literally thousands of simple solutions available on the internet. The main thing to keep in mind when developing your eCommerce site is to make it responsive. People are always on their phones, it’s important to build your website in a way that it’s convenient for them to work on a mobile screen.
2. Cleanliness and ease
Your website should be eye-catching and aesthetic to appeal to your target audience, but don’t make it too complex for beauty. If it is too complex, the user may get angry and leave your site before even seeing your product. Your site should be beautiful yet easy to navigate and use.
To make things easier, your visitor should be able to get a clear and concise idea of your company and your product as soon as they visit your page. Your products should be easy to find. Avoid jargon and complex words.
3. Call to action
Your call-to-action buttons should be easy to use and find, so your visitor doesn’t feel like they’ve wasted their time looking for products they can’t even buy. Avoid unnecessary ads and fake call-to-action buttons. Help your visitors further with a live chat option or a defined place to drop their query.
4. Visual images
As they say, “A picture is worth a thousand words.” Now, this is something you will have to follow religiously. Use HD and clear images of your products, a visitor should know what they are spending their money on. Use various techniques such as 360 degree view to make it more attractive and clear. If possible, use product videos to increase your chances of a sale.
5. Product Information
This is the most important point that beginners usually ignore. No one is going to spend their money on something they have no idea about. Try to answer all necessary questions, provide a clear description, including product material, quality and all other factors that may influence the purchase decision. Advertise your product, but don’t get sidetracked. You can also provide blogs or videos relevant to the product. Add “things you might like” or “similar products” to show that you have a wide range to offer and meet consumer needs.
6. Ratings and reviews
It is very rare for a customer to go to a site and blindly buy something without proper research. To increase your chances of a sale and make your visitors’ experience easier, include a rating and review section. This gives your visitors an assurance and confidence that they otherwise lack when visiting a new site. It becomes a reliable source for your customers and greatly increases your chances of a sale.
7. Efficient and fast payment
Customers absolutely hate clicking through a series of pages during checkout. If it’s unnecessarily long and complex, there’s a 99% chance the customer will change their mind halfway through. Add simple options to login or pay as a guest, add easy checkout and checkout options.
Thousands of sellers sell the same products as you. Now it’s up to you to give customers that key factor that will make them choose you. Personalize your website and give it a unique look. Give your visitors a personalized experience, add your personalized features, make them feel special. Organize a personalized list and preference items based on their previous actions, such as “customer also bought this” or something like that.
To conclude, everyone is online but not everyone is successful. There is a group of people trying to be successful, but only a handful can do it. Be sure to keep these points in mind when creating your website to ensure maximum success.