You’ve probably heard them all before. SEO is just doing this and tweaking that. Well, there’s a little more to getting it right. Avoid these 6 SEO myths at all costs and you’ll be on the right track.
1. SEO is easy.
Maybe for the pros who do it every day, all day. Even then, there is a learning curve and to follow the curve, the learning must always continue. That said, search optimization doesn’t have to be a difficult thing – it just takes experience, applied knowledge, and time to make it all happen.
2. SEO is built into my theme.
Don’t believe it. While many website themes advertise their “SEO friendliness”, all this really means is that they are ready to be SEO optimized. Without taking a holistic approach to optimizing the complete finished site (with all content), it’s impossible to truly optimize in any way. Optimizing the site code is one thing, but optimizing the whole package is another. Plus, it’s another good reason to avoid using theme-based or template-based sites.
3. SEO is all about meta tags.
Not so. Meta tags are relevant and play an important role in a site’s overall SEO factor, but they’re only a small piece of the overall pie, so to speak. Back in 1998, only Meta tag optimization was a great way to get high rankings. In 2010, it’s really just an ancillary factor.
4. SEO requires me to get hundreds of inbound links.
Maybe, maybe not. Having just a few really good quality backlinks is usually better than having dozens of irrelevant, low quality inbound links. The key to likeability and SEO is maintaining a balanced link profile that targets all kinds of links with all kinds of anchor text. The links must be natural.
5. SEO is simply about producing lots of content.
Having more content definitely helps… when it’s well planned and brings something of value to visitors. But simply adding lots of filler content in the hopes of boosting search engine rankings really isn’t a very wise strategy.
6. SEO means I have to use an artificially high keyword density in my website copy.
Don’t force keyword density in articles. While solid representation of your targeted keyword phrases in your copy is a good thing, there’s also a fine line where being helpful turns into spam. Never focus primarily on a percentage, number or keyword density – aim first to create very high quality content that will be appreciated by your visitors.