There is no doubt that e-commerce is a booming phenomenon in the world of commerce and business. Slowly and eventually, we all got used to convenient online stores that sell everything we need to buy in physical storefronts.
But, things are not as simple as they seem for online retailers! While offering properties on an online portal, there are also various shortcomings that they should be aware of. Some of them are operational inefficiency, slow accounting, lack of department coordination, and inventory management issues. The main reason behind all this? Only one e-commerce platform, but too many tasks to manage! Sales from receiving to inventory management and other administrative functions. It is therefore natural that e-commerce stores are plagued with problems, mainly inefficiency and poor coordination. The integration of an ERP solution with the backend functions of the e-commerce platform solves all the problems so that you can control everything from one point. Here’s how.
#1 Synchronization of customer orders
Instead of manually transferring every order from the e-commerce system to your separate ERP, you can now automatically register all your customer order data. Yes. The integration makes this seamless and as fast as possible. Thus, you now have less execution time because each order accepted online begins with a fulfillment process through the ERP.
#2 Inventory management becomes easier
When doing online business, retailers mostly face issues such as double data entry, fluctuating demand, out of stock, bullwhip effect, poor SKU management, etc. . These are obvious because inventory is huge for online businesses and is basically stored in warehouses at different locations. After integrating with ERP, all warehouse information is synchronized in a single center and fed into the e-commerce system, so that sellers can take and ship orders efficiently.
#3 Accounting support
The number of sales/purchases is at the heart of every business. Accurate accounting numbers are critical as they help businesses thrive on the sales front and manual data entry/interpretation results in wrong numbers. The integrated ERP in the e-commerce platform helps retailers or their accountants to improve the flow of data information such as shipping costs, shipping costs, sales revenue, etc. and later in accounting.
#4 Improved customer satisfaction
Synchronizing all customer information can better help businesses deliver personalized services and maximum customer satisfaction. The ERP integration results in the automatic updating of each customer’s details on the e-commerce panel so that retailers can modify their offers accordingly.
The hassles of running an e-commerce store alongside a separate ERP system are many. But, you deliberately need an ERP system to control all your processes and securely store all customer credentials. It is therefore worth integrating the two to streamline control and coordination between frontend and backend operations.