Are your article writing efforts going nowhere fast? Are you having little or no success getting your articles picked up and indexed by the major search engines? Do you want to improve the SEO article ranking of all your articles? If you can answer yes to any of these questions, this article will give you a very simple method to improve your search engine rankings for your SEO copywriting. Ready? So let’s start.
What is an SEO article?
I won’t assume you know what a search engine optimized (SEO) article is even if you’re here reading this article. If you do, please bear with me while I give a brief definition for those who don’t know.
SEO writing is an essential part of your article marketing efforts. These articles are written with the goal of being picked up and highly indexed by major search engines while being interesting and highly informative for your readers.
What is a keyword?
Since keywords and keyword phrases are essential to writing an effective SEO article, for those who are unfamiliar with keywords or keyword phrases, here is a brief definition of what they are. For the purposes of this article, I will define a keyword as any word or phrase that an individual will type into a search engine to locate specific information, products, companies, or services.
How to Do Simple Keyword Research for Your SEO Copywriting
It is first important to understand that keywords are a complex element of articles that will be picked up and indexed by major search engines. Here are some simple steps to find the best keywords for your article.
1. In the first step, you will want to focus on researching as many keywords and phrases as possible. So think of keywords and phrases that would very clearly describe the subject of your article. Using an online thesaurus and dictionary will help. No relevant keywords that you can think of at this stage are prohibited.
You can get more help generating keywords and phrases for your article by using keyword research tools that can provide hundreds of keyword phrases. If your budget is tight, free tools like Google Keyword Tool will work just fine. If your budget allows a little more, you can grab downloadable software like “Marketing Samurai” or paid web-based services like “WordTracker.”
2. In the second step, you will need to know the popularity and competition level of the keywords you have found. While you can use Google’s keyword tool for this task, I find some of the paid solutions work faster and a bit better for what you’re looking for.
For example, some paid SEO tools will give you the number of searches per day for a particular keyword or phrase. It will also analyze the competition for your keywords so you can determine if that keyword is worth researching.
Once you have completed your keyword research and competitive analysis, simply move or export your data from the paid solution to your hard drive where you can view your information on an Excel spreadsheet and get rid of all the keywords you don’t want. Don’t get me wrong, you can do the same data analysis with the free keyword tools, but I can get more detailed information from some of the paid solutions.
3. Now that you’ve done most of the research, it’s time for step three to choose the keyword phrases you’ll use for your article. Look for phrases that have a high level of search activity, while the level of competitiveness is relatively low. To make your final selection of 15-20 keyword phrases, you’ll want to do a Google search for keyword phrases and check the top 5-10 articles listed for that keyword. Are the articles well written? Can you deliver a better item? If so, you have a very good chance of moving your article up in that page rank. It may be worth going.
In conclusion, I would like to say that the number of backlinks your competitors have to their article will also play an important role if you go for this SE position. I will talk about this in detail in a separate article. For now, you know enough about keyword research to write competitive SEO articles.