More and more people are using the internet to make purchases, especially with the growing use of smartphones and mobile product browsing. For this reason, it’s wise for almost any type of retailer to consider having an e-commerce store to help sell more products.
But what’s more than just selling products on the web is effectively marketing those products to potential customers. Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising are two ideal marketing channels for eCommerce stores. Both SEO and PPC are important because they increase the advertising exposure of certain products on an e-commerce site in search engine results pages (SERPs). The more visibility an e-commerce website has, the more traffic and sales potential the site can generate.
There are several SEO and PPC tools available that will improve your e-commerce marketing campaigns. Many of these tools are free, so keep that in mind when creating or optimizing your Internet marketing strategies.
SEO Digger is a free online tool used to help optimize websites for Google. To use this handy SEO tool, all you have to do is visit the website (seo-digger.com), enter your URL and click “search”. The tool will give you the top 20 Google rankings of your website.
This tool has the advantage of helping you determine if your website is clearly defined in Google. The tool is also nice because it allows you to check some of your top rankings without needing to buy ranking checker software. Moreover, SEO Digger lets you know the best keywords of your competitors, allowing you to design an effective SEO strategy for e-commerce.
Google AdWords Preview Tool
Another useful tool designed for Pay Per Click advertising is Google AdPreview (Google AdWords preview tool). Google AdWords is the most popular paid search advertising platform, and this tool helps you refine and optimize your campaigns. The AdPreview tool will display your text ads as they will appear in Google results.
This tool does this without applying impressions to your account, which means that a preview will not lead to a decrease in CTR (click-through rate). Google AdPreview lets you select where you promote your ads so you can see ads as they would appear to a user in a certain location. Essentially, AdWords’ AdPreview tool can help you determine the effectiveness of your ad placement relative to your bid price.
SEO Book Firefox Plugin
Another useful tool for search engine optimization is the SEO Book Firefox plugin. The Mozilla Firefox plugin displays 22 different SEO metrics on Google’s standard SERP. These include Inbound Links, Domain Age, Technorati Rank, Alexa Rank, Caching, DMOZ Listing, WhoIs, Bloglines, and PageRank.
This data is very valuable for competitive analysis. With information such as inbound links and PageRank, internet marketers can gauge the power of their competitors’ pages against their own.
Google Sets (Google Search Engine Tools) is a unique tool from Google Labs. In short, the Sets tool helps marketers get keyword ideas and insights for SEO. All you have to do is enter the keywords you are interested in and Google will give you the related search terms. There are rumors that Google Sets might be shut down, but many professionals are asking for this tool to stay because they find it much nicer to use than the Google Keyword Tool.
AdCenter Keyword Mutation Tool
The last tool on our list that helps with both SEO and PPC optimization is the AdCenter Keyword Mutation tool. This unique tool helps you find keywords that have unique spellings (sometimes misspellings) and typos. This helps you optimize your website since people won’t find you if you have misspellings or typos in your keywords. This is one of a number of Microsoft AdCenter Ad Labs tools.
So there you have it – five handy tools for e-commerce internet marketing. We hope these tools will help you identify opportunities in your strategies and improve your overall marketing efforts.