Guide to Writing Articles – SEO Vs UCO

Google’s Panda update has created a whirlwind. This sent marketers searching for answers. It’s not a secret. Read any article writing guide and it will most likely focus on SEO techniques and tactics.

Until now, SEO has been the main driver of search engine results. It changes. Let me introduce you to User Content Optimization (UCO). UCO is the new kid on the block, formerly known as Quality Content.

Why would someone query a search engine? Common sense would tell you that the searcher was looking for information, quality content. All he wants is an answer to a question. He may be looking for something to buy or maybe entertainment. Either way, he’s looking for information.

Tangled Buzzwords

Yet, how many times have you made a query and found an organic listing of sites blatantly wanting to sell you something? If you’ve had my experience, you’ve seen these web pages many times. Billboard web pages have lots of color, lots of hype, but no substance, no quality content. They are a web of tangled buzzwords meant to attract mechanical spiders hoping to ensnare an unsuspecting human with their alluring brilliance.

It’s no secret that there are two opposing factions in the world of article marketing, those promoting SEO internet marketing and those promoting quality content. Does it have to be one or the other?

Article writing guides tend to focus on SEO techniques and methods rather than UCO. Common sense should tell you that both play an important role in article marketing. You may favor one over the other, but by using both, quality informational content optimization and search engine optimization can outrank your competition.

Football and article marketing

It seems to me that if you decide to play football seriously, you must know the rules of the game and if you aspire to professionalism, you must not only respect the rules, you must also play on a legal football field. There is also a wide range of unwritten rules called sportsmanship that you follow.

Professional football, for example, is an extremely physical and very competitive sport. But the unspoken law of sportsmanship prohibits a player from using illegal drugs or blatantly using physical violence to gain a competitive advantage, in other words, unsportsmanlike conduct is not tolerated. It’s not always explicitly written in the rulebooks, but you know it when you see it.

The game of article marketing is no different.

All of a sudden, with a single block of filtering code, Google brought the industry to its knees. Websites collapsed. The page ranking racing giants have been knocked down. Why, because a lot of players were unsportsmanlike. They weren’t playing by the unwritten rules.

Article marketing is self explanatory. Articles convey information. Articles inform. In its broadest sense, conveyed information is knowledge in various forms such as solutions, general facts, news, comparisons or opinions. Articles convey content optimization.

The other half of this label, marketing, promotes products or ideas with the goal of selling those products or ideas. In other words, the information is used to sell products or ideas. Marketing is a much broader term than article. Marketing includes SEO, syndication, backlinking, and many other tactics.

The keyword in article marketing is not marketing, but the article. The article defines the main type of marketing that should be done. It’s not hard to understand.

In keeping with the football analogy, think of football as a product. The idea is to move the product up the page rankings realm to the coveted goal line of page one position one and ultimately make a sale.

Some players have decided that the marketing ingredient of the article marketing game excludes the use of carefully crafted information games to reach the goal line.

Imagine a football team that ignores the written and unwritten rules and decides they just have to pick up the ball and by brute force without low paragraphs they cross the goal line and expect a reward . Fortunately, this does not happen in football.

User Content Optimization

User Content Optimization (UCO) internet marketing will soon become the new buzzword, as will SEO internet marketing. In fact, he may even receive equal billing. Why?

Because UCO is so much easier to learn, there are no special HTML codes to learn, no tricks to outwit search engines, and no unscrupulous tactics to compete against. It only requires the author to provide informative and relevant articles to their readers. No additional bells and whistles or secret formulas required.

It’s not that SEO internet marketing will go down the drain. SEO will always be an integral part of article marketing methods. With the UCO tactic, you write quality content, quality information. Semantic relationships flow naturally and the web searcher gets their information and the search engines reward your efforts with a first page ranking.

Any article writing guide for internet marketing should emphasize SEO and UCO equally.

It may seem like I’m touting an altruistic scenario, not really, Google is on my side. As search engines become more sophisticated in their semantic search algorithms, the focus on content will become more dominant. They are not there yet, but they are moving in that direction. Is Google on your side?

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