How to Start a Fashion Ecommerce Site and Sell Clothes Online

Making money online can be achieved in many different forms, whether you are looking to sell information-based services or products at a price that beats any brick-and-mortar setup. It’s important to note that if you go the product route, you really need to be competitive on price, unless of course you have a specialty angle. Selling clothing online gives you the flexibility to take advantage of either platform, either creating your own specialty clothing line and selling at premium prices, or selling existing brands at a competitive price per compared to large retailers. Either way, you’ll need an e-commerce site that will help you easily facilitate order fulfillment and collect payments.

Starting your fashion e-commerce site is easy. You will need a hosting plan and a merchant account to set up online credit card payments. If you plan to do business online, you really need to be able to accept credit cards, either through traditional means (the merchant account) or through payment brokers (like Paypal). Each of these methods has advantages and disadvantages. Although you don’t have to pay anything upfront for a PayPal account, for example, you do have to forfeit a percentage of each sale. Merchant accounts charge a flat rate that will not reduce your sales once the monthly premium is paid. Whichever method you choose, you need an online shopping cart that will make checkout easy and successful.

Your hosting provider should be able to provide you with all the tools you need to be successful. They should also be able to walk you through 24-hour customer service and easy-to-understand tutorials on how each procedure should be handled. What they can’t do for you, however, is offer a product and price it competitively. If you don’t make your own clothes, you need to have a good wholesaler, who can offer you brand name products at a reduced rate. Some wholesalers may even be willing to deliver items for you, so you never have to handle the product yourself. Through it all, price is of the utmost importance, as it’s one of the main reasons people shop online in the first place: to get better deals.

Once you have all the tools in place, all you have to do is go out and promote your business to the masses. Start with your friends and family. Create a page on Facebook and other popular social media platforms. Use viral marketing, word of mouth, and special promotions, and before you know it, you’ll have more business than you can handle.

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