There are a few key steps to follow when trying to create a blog or article promoting your website. Let’s review what search engines are looking for when they rank certain websites above others for specific keywords.
Quality vs Quantity
Remember, it’s important to provide one quality article over a bunch of articles. Use reputable websites like Ezine and HubPages to publish your articles.
You should have the same keyword in your article title as well as 2-3% of your body text. You can use free online competitor research tools to find out what your competitors’ keywords are.
Research shows that articles of around 300-350 words are the perfect length to hold customers’ attention. Remember to format it in an easy to read way with bullet points and headings.
At the end of every post you create, you should have a common end tag that encourages viewers to check out your other posts.
You must have at least one image in each post and don’t forget to include alt text specific to your keyword.
Social media links
Don’t forget to include a quick and easy way for viewers to share your article on social media.
Ping your post
You can use a free web service like pinglr.com to ping your article every time you create a new one. This sends your article out into the internet world to let others know that there is a new article on this topic posted here. This helps get other websites to link to yours.
You want the subject of your article to be related to your business. Try to think about what your customer will search for on Google and adapt the content of the article to meet the needs of browsers. Using certain words in your title is also helpful, for example: how-to articles or 5 tips on a certain topic.
It also helps if you post your article on your social media accounts, but did you know that when you post it matters? The best time to advertise on social media is 6:00 a.m. EST Tuesday through Thursday.
Research shows you will get more likes, shares and interactions from viewers and think of your own personal email account. When you wake up in the morning, isn’t your personal email filled with corporate marketing announcements? Marketers know that the first thing you do when you wake up is check your phone and social media accounts.
These simple steps will help you get your business to the top of Google’s search engine!