No matter how successful your e-commerce website is, you should always think about ways to improve it. Developing innovative e-commerce promotion ideas can be difficult, but will eventually pay off when properly implemented in your online store. Offering promotions and special offers to your potential e-commerce customers is an effective method of driving ancillary traffic to your site, acquiring new customers, and increasing your revenue. Even better, these promotions can also be used to encourage new visitors to become loyal and repeat customers. Many shopping cart platforms offer these e-commerce features, so take advantage of them!
Why is it important to use e-commerce promotions and special offers?
The fact is, today’s online consumers are more savvy than ever. Combine that with the fact that there are more shopping options online than ever before, and it’s no surprise that it often takes more persuasion to get your visitors to click that checkout button. In this context, think of your e-commerce promotions as one of the most valuable persuasive tools at your disposal.
Boost e-commerce sales with e-commerce promotions and specials
Now that we understand the role that special offers and promotions play in an e-commerce website, we would like to share some powerfully simple promotions that we have seen work wonders for our customers. Of course, no two sites are the same, and what works in one area may not work in another. Before implementing any of these ideas, make sure you’re prepared to collect all the necessary data to determine their effectiveness. This way, you’ll have hard evidence behind your decisions, and you can make permanent changes to your eCommerce store with confidence.
#1 – Free Shipping
It’s no secret that everyone loves free shipping. Additional shipping charges during the checkout process contribute to cart abandonment, also known as the Achilles heel of e-commerce website. In addition to eliminating an expense that many of your visitors may expect, free shipping can simplify the entire sales process.
Whether you offer free shipping sitewide or limit your promotion to specific categories and products, your customers can browse with confidence knowing that the prices shown are what they’ll actually pay (plus a little for the price). ‘Uncle Sam, if any). Plus, they won’t be caught off guard by additional fees when they’re ready to pay. From a psychological point of view, you will benefit if your visitors are convinced that the price they see is an accurate representation of their final cost.
One thing to mention is that your company doesn’t necessarily have to bear the shipping costs, you can simply “hide” your shipping costs by building them directly into the product price.
#2 – Percentage Based Discounts
If brick-and-mortar storefronts have taught us anything, it’s that everyone likes to buy things “on sale,” and formatting your product pages to have a “sale price” can definitely increase conversions. Consider displaying two prices for a given product, the “retail” price and your “sale price”. Experiment with different terminologies like “Suggested Retail” or “MSRP” to see what works best for your store or niche.
Even though percentage discounts have become increasingly ubiquitous on e-commerce sites, they are still quite effective. Somehow, the human brain is even more enticed to buy a product if an artificially inflated original price has been “cut” to a lower amount. Experiment with different percentages based on your profit margins to find the most effective percentage for you. Any reputable e-commerce shopping cart should be able to make these adjustments dynamically, either site-wide or specific to a certain category or product. Remember to keep your profit margins in mind when creating these discounts because revenue increases are greatest when you make a substantial profit on every sale.
#3 – Buy something, get something else for free
Again, everyone loves free stuff. You can set up free product giveaways if a certain product is purchased or the sales of a specific product decrease.
If you want to increase your average order value, try adding a free product if a certain amount is spent. You’ll make your customer feel like they’re getting better value, while psychologically priming them to have a positive view of your business after the transaction. At the same time, it will entice them to spend more money every time they visit your site.
#4 – Quantity Discounts
Another great way to improve sales and average order value is to offer discounts based on the purchased quantity of a specific product. These discounts can be structured in many ways, including a flat rate, fixed percentage, or sliding scale.
This can be especially beneficial for e-commerce websites looking to sell to both the average consumer as well as distributors and merchants who need to buy in bulk. You can set up your quantity discount structure so that those looking to buy in bulk don’t have to contact you directly to negotiate a price. The more automated your website is in this regard, the more man-hours your business can dedicate to innovation and growth.
#5 – Offer reward points
Offering your customers reward points for every dollar spent is a great way to encourage visitors to become loyal, repeat customers. These reward points can be expressed as “points” or “dollar value,” depending on what you think makes the most sense to your target market. Many believe that website visitors have a greater incentive to spend “50 Example.com dollars” than “50 Example.com reward points,” so keep that psychology in mind when determining what to name your points system.
Getting creative with the naming of your rewards points system also presents an opportunity to boost your brand. For example, “Airplane Ticket Reward Points System” doesn’t quite sound the same as “Frequent Flyer Miles”.
When to use special offers:
While most e-commerce websites pretty much always run some sort of special offer, there are certain times when special offers should be especially considered.
- Weekly / Monthly / Quarterly
- Pre-launch (of a website, new product or anything else applicable)
- Holiday/Seasonal Promotions (Black Friday and Christmas are obvious, but also any holidays or seasons that fit your brand…for example, if you’re selling weight loss products, create a promotion focused on resolutions from the New Year.
- Abandoned Cart – Target abandoned carters via email with special offers to seal the deal.
- Email/Newsletter Subscription Offers – Include special offers and promotions exclusive to those on your mailing list. Announce it on the site to encourage newsletter and mailing list sign-ups!
- Social media engagement incentive (e.g. like us on Facebook for a 10% coupon)
- First-Time Visitors – Create special offers for first-time visitors to your site.
- Customer retention – reward repeat customers with special offers
- When it looks like a user is planning to leave the page, you can create a special pop-up offer to entice them to stay on the site and make a purchase.
We recommend working directly with your e-commerce SEO company to help you implement these strategies on your e-commerce website. Combining SEO expertise with an intimate understanding of your business is the best way to fill the gaps in the ideas above. Additionally, your eCommerce SEO agency will be able to align their SEO efforts with your eCommerce promotions so that your strategies can work together in harmony.