Lead Generation Techniques – Visibility Matters
Use correctly lead generation techniques is a requirement within any business structure. Whether your business is online or offline, your marketing strategies are all about generating leads. The best form of leads are those considered to be targeted leads. A targeted lead is one who has already identified a need and is looking for a solution.
As people start searching for answers in various search engines, visibility is key to maximizing your lead generation. The presence of your products and services in the first page, or at least the first two pages of Google is ideal. Creating this visibility will create a platform, allowing you to offer solutions to various needs.
Lead Generation Techniques – Feasibility of Article Marketing
Article marketing, as one of your lead generation techniques, is essentially a free form of advertising. This is one of the keys to your success. It is one of the most popular forms of online advertising. Feasibility and visibility are other reasons why this form of advertising is used. The potential exposure to a broad, targeted global base of potential customers is another reason.
Your content should be carefully researched and optimized. Properly optimized articles will increase targeted leads to your site.
The top reasons marketers and businesses choose this form of advertising are:
- it is a form of free advertising
- it allows another way to create visibility for your site
- creates automatic backlinks to your site
- proper use of the author’s resource box offers further information, building your credibility and allowing you to place another link to your site
Lead Generation Techniques – Article Marketing for SEO
Before you start creating content, there are a few essential steps to ensure the best results are achieved. Creating visibility and search engine rankings is the goal of article marketing. Once you have determined your niche, research and find keywords carefully, with the potential to rank on the first page of Google.
Keyword research should start with Google’s Keyword Research Tool. The Keyword Tool helps identify and further analyze keywords. Some of the things you can look into when choosing a keyword are:
- number of monthly global and local searches
- country you are targeting or in the world
- ad sharing
- research sharing
- CPC (cost per click)
Once you have determined your keyword, content creation will be the next step. In each article, there are elements that are necessary to help rankings within Google. For the best SEO, each piece of content should contain your keyword in the following:
- the description
- on your mind
Once you have completed your article marketing for SEO, submit it to article directories. A complete list of article directories is easily accessible with a simple Google search. Finally, you should follow up with syndication. OnlyWire and TribePro are a few free sites to help you with this step.