SEO and SEM Long Tail Keyword Marketing Strategy

Long-tail marketing strategies for SEO and SEM often generate higher conversion rates of up to 200% compared to short-tail generic keyword terms. These long-tail keyword terms can be extremely profitable for SEM (search engine marketing) in terms of lower cost or bid for the keywords and greater pay-per-click returns on investment. With SEO, it is easier to rank well in organic searches for these keywords due to the low level of competition. The strategy behind long-tail keywords is to find key terms that people search for every day and eliminate or combine the most competitive keywords.

For SEO, longtail keywords are less competitive and therefore easier to rank well, or in other words, easier to show up on the first page of an organic search result. These days short tail keywords or generic keywords are almost impossible to rank well and usually a site would almost need a miracle to happen in order to topple or replace the top ranking site for the given generic keyword. Most long-tail SEO success will come from publishing multiple weekly articles centered around chosen long-tail terms. These longtail terms should be located in the browser title, page file name, page header, article title, and of course multiple times in the written article. Without original content, those longtail keywords just won’t work for SEO. Our article, Creating Quality Content for SEO explains the essential steps to create unique and original content. Internal links and filenames are optimal locations for long-tail keywords. Reserve main pages and topics for short-tail keywords and locate long-tail anchor links in those pages.

With SEM, long-tail marketing strategies essentially work the same way. Choosing to advertise with long-tail keywords versus short-tail keywords shows a higher conversion rate for sales and visits. This is mainly because people who search through long-tail keywords are usually further along in the buying process. These potential customers or visitors know exactly what they want to buy or read.

Finding the right long-tail keywords may seem difficult at first, but with a little creativity, choosing the most effective long-tail keywords will come easily. Start by putting yourself from the customer’s point of view. Imagine a situation where you are ready to buy or conduct extensive research. Think about short-tail keywords that you can research first and then elaborate on. Refrain from using stop words such as and, or, the, but. If you are offering a long tail term such as strategies for long tail keywords, consider how to restructure the term by removing for and making the key term more specific using long tail marketing strategies. You can get even more specific by using SEM long-tail keyword marketing strategies. Several tools and resources are available to help you find the right long-tail keyword terms, such as the Google AdWords Keyword Tool, Word Tracker, and Typing Tail. These programs generate keyword suggestions and provide data on the competition and search volume of selected keywords.

The benefits of using long tail keywords are endless. Google said 20-25% of searches had never been seen before. This means a greater opportunity for traffic and sales at a fraction of the competition. The best part is that fresh new longtail key terms are available every day. Creating new key terms is easily done by deleting, replacing, adding, or creating an entire variation of long-tail key terms that you may already be using.

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