SEO Article Marketing: How to Make Sure Your Target Market Reads Your Articles

You submit articles in the hope that they will come to the eyes of people who would be interested in your company, your services or your products. Ideally, these target customers will look at your article, then read your resource box and click on the link to your website.

You know your articles are published online, where everyone can find them. There may be niche-specific websites that publish your articles, but your article can often be published on a more general website or an article directory divided into categories.

Sometimes people come to me with the concern of “how can I be sure that my articles are read by the right people?”

That’s a great question, and there are things you can do to help search engines like Google direct your target readers to your articles.

1 – Write articles on the general theme of your website. For example, if your website sells surfboards and other surfing accessories, all of your articles will have the general theme of “surfing.”

Now, I just want to make sure it’s clear that articles shouldn’t be about your website – don’t talk about your website in the body of the article. Rather, the body of the article serves to educate readers about your general niche. This is what will attract the right readers to your articles.

You may have wondered, “Does the topic I write my articles on matter, since the only thing that matters is the link in the resource box?”

Yes, it matters a lot. First of all, the link in the resource box isn’t the only thing that matters. If your website is about navigation and you have a resource box that reflects that topic, but the article itself is about one of your other interests, like ballroom dancing, then you can anticipate that people that you will attract to your article will be interested in ballroom dancing rather than surfing.

And when they finish reading your article and look at the resource box, they will be very confused that it is talking about a site that has nothing to do with the topic of the article.

So keep in mind that readers will be drawn to your article because of the topic. If the subject of your article is on the same general theme as your website, then you are attracting your target customers.

2 – Research the keywords associated with your niche.

Keyword research lets you focus on the actual phrases your target customers type into Google when they search. By knowing this information, you can create your content so that your articles answer the very questions that your target readers are asking.

Keyword research also allows you to use these phrases in the body of your title and article, which helps Google associate your article with these keywords.

Ideally, by optimizing your articles by keyword, you’ll be better able to create content that your target readers are looking for, while allowing Google to easily associate your content with things your target readers are looking for (which gives content higher search engine rankings).

By linking these two strategies – writing about the same general topic of your website and also doing keyword research, you set up your articles to be easily found by people in your target market.

When your articles are published on the internet, you don’t have to worry about your article being visible to any random person who wants to view it. What you need to worry about is creating content that is specifically tailored to meet the needs of your target readers and keyword optimized for search engines to direct readers to your articles.

When you do these two things, you can be sure that your target market reads your articles.

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