Welcome to SEO Article Writing 101. This article will quickly teach you the basics of writing search engine friendly articles. We’re not going to discuss off-page factors like link building here – it’s just about what you’re going to put in your article. We’ll start with the basics of SEO: keywords.
SEO Article Writing 101: Keyword Research
We won’t go into that in depth here, but you should know that even if your articles are well written, they’re useless if you haven’t done your research and chosen effective keywords. What is an effective keyword? It is the one that balances decent search demand with low competition.
In other words, you may come across a keyword that has no competition and think “Eureka!” But there’s a reason no one is competing for that keyword: no one is searching for it either. There’s no point in ranking well for something no one is looking for.
On the other hand, there is no point in researching keywords with huge search volumes because they usually have huge competition, which will take years of work to even make a dent.
Your goal is to find the middle ground – keywords that are fairly easy to rank for and will also bring in a decent amount of traffic.
SEO Article Writing 101: Keyword Placement
Once you have good keywords to work with, you need to know what to do with them. First, each article should be built around a main keyword phrase. A. You can have secondary phrases, but the goal of each article is to try to rank well for a main keyword with good search numbers and relatively low competition.
Once you know you are the main keyword, there are a few places it should appear. If you put the article on your own website, it should appear once in the title, keyword, and description meta tags. It should also appear in the top h1 heading of the body text. Many SEOs will say until they’re blue in the face that certain meta tags don’t count anymore, but there’s certainly no harm in including your keyword there. Also, the HTML page filename should include your keyword, separated by hyphens.
If the article is submitted to an article marketing site, you obviously have less control over the HTML elements, but many article sites allow you to include a keyword tag. For those who don’t, you need to make sure your keyword is in the article title and short description.
SEO Article Writing 101: Keyword Density
Again, there is a lot of controversy over this issue and many SEOs argue that it matters very little these days. However, as a general rule, you should aim to keep your main keyword density at 1-3% of your article body. Up to 5% may be acceptable, but only if absolutely necessary. Some article marketing sites limit the keyword density in the articles you submit.
A word of warning about writing for search engines
There’s no point in getting a lot of search engine traffic if people can’t read your articles – end of story. You see a lot of junk articles on the internet that provide no value to humans – they only exist to please search engines.
That’s pretty ridiculous from a business perspective, because it’s human readers who are going to monetize for you and buy your products or services. I have never had a search engine spider for a client. This is why you need to keep in mind the needs of the human reader beyond the elements of SEO. Don’t put junk on the internet anymore – provide content that delivers value above all else, optimize it properly, and the monetary rewards will follow.
Professional SEO Copywriting
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