So what’s so special about search engine optimization? Well, when someone searches online for a particular item, say computers, they are presented with a list of search results from Yahoo!, MSN, Google, or whatever search engine service they use. Now, on the first page of the search results, you will find the top 10 results. On the next page, the second page, you will find another set of 10 results, and this will continue until all results are presented.
Now, it’s a well-known fact that most people will never click on the second page. They will never click past the first page or any other page for that matter. They are more likely to find exactly what they are looking for on the first page. So again, if they are looking for certain aspects of computers, they are very likely to find the information they need on page 1.
It is therefore extremely important that your website appears on the first page of any search engine results. And the closer you are to the first place, the better because if someone finds what they are looking for in the first place, they have no reason to look at another search result.
There are search engine optimization companies, both online and offline, that will charge you an arm and a leg to get your particular set of keywords ranked in search engines. They promise you great results, but only if you buy their own brand of software or hire them to do all the work for you. I have achieved top 10 rankings for several of my keywords for several of my niches. I even held the number one position on several occasions. I have made several rankings using certain techniques which are not at all difficult to implement. With some keywords it is extremely easy to reach the top 10, and some of the popular keywords may be more difficult but not impossible.
The reason popular keywords are a bit of a challenge is that there are a lot more experts out there, using those same keywords and using very similar and effective tactics. The secret is to outsmart the competition. Many online marketers today have no idea how to get to the top 10 positions of any search engine, but alone in the top spot. But the secret is that search engines only place the most relevant sites in these positions. They want current results and they want sites that are used by other decent and reputable websites online.
Now, there are millions of sites vying for any position in the top 10, so what search engines do is compare each keyword against the content of a particular site. Search engines also check the content of every website, looking for new and fresh information. Search engines will also look at the number of other websites linking to your site. So if your site has more than 30 websites linked to it, it will be more popular than a site that has only one link. These links are called back links or inbound links.
And another tactic for you, if one of the websites linking to your website also has, say, a thousand inbound links, then that will turn out to be the most valuable/popular site. So, the more inbound links you have to your site, the higher it will rank. And the more inbound links each site has from other websites, the higher the number of inbound links, the more popular and higher the page will be.
Search engines have their own unique method or way of calculating which site is the most relevant and popular. Google’s method is called the page rank system, and they are the biggest search engine online today. So if you are looking for high search engine rankings, you don’t have to pay through the nose for it. Just use some of the techniques outlined above and within weeks your site can also be ranked in the top 10.