SEO Article Writing – How to Write a Keyword Rich Title

Writing a keyword-rich article title is beneficial for your article, but is it possible to balance writing an SEO article with writing that also appeals to human readers?


If you follow the techniques and tips in this article, you’ll create titles that make sense, grab the reader’s attention, and accurately describe what your article is about.

Here’s where a lot of people go wrong:

They write their article, then they say, “Now I have to find a way to get my keyword into my title.”

Sometimes this afterthought approach works, but most of the time it doesn’t. When you create your post and title, then go back and try to fit your keyword into your title, the result often looks unnatural and doesn’t make sense.

Here’s the trick:

Do the opposite. Instead of ending up trying to force your keywords into your already constructed article and title, use your keywords as a starting point. Take your keyword and think of natural sounding titles that incorporate that phrase. Then write an article to satisfy the headline.

Let’s look at some examples of keyword-rich titles (listing the keyword phrase first, then the titles):

*Healthy Eating Habits*

10 healthy eating habits that will help you live longer

Healthy eating habits for children

*Short Track Speed ​​Skating*

The History of Short Track Speed ​​Skating

Short Track Speed ​​Skating: A Beginner’s Guide

Each of these titles makes sense, is understandable to a human reader, and is engaging enough to grab the attention of a reader interested in one of these topics. These headlines are keyword-rich, yet still appealing to human readers. This is what you are looking for!

Note that each of these phrases is a long-tail keyphrase (3-5 words). When you do your keyword research, you will get a list of long-tail keyword phrases and a list of 2-word keyword phrases. Long-tail phrases should be used to generate article titles and topics. Shorter main phrases should be used in your resource boxes.

Does it matter where I put my keyphrase in my title?

You may notice that some example titles have the targeted phrase at the beginning of the title. If you can manage it naturally, try including the phrase at the beginning of the title. If not, don’t worry.

The goal is not to use a strict title formula every time. Your goal is to generate quality titles that will attract readers, convey the topic of the article, and also incorporate the key phrase in a natural way. If you find a good title that has the key phrase in the middle or at the end of the title, then that’s good. Focus on creating interesting and engaging headlines for your target readers.

After going through your list of long-tail keywords and generating a few titles for each, choose a title and write an article for it.

See, it’s the reverse of what a lot of people do – take your keyphrase, then think about titles, then write an article that delivers what the title promises. The result is a natural looking headline and article. This is the type of article and title that readers, publishers, and search engines will love.

Leave a Comment

Your email address will not be published. Required fields are marked *