SEO Content and Article Marketing Services for Small Businesses

SEO content refers to the content of your website or blog. This can be in the form of text on your web pages or blog posts, or blog images, navigation bars, and sidebars, all of which affect your search engine rankings. It can also include small business article marketing services to advertise your business across the web. How do you get the most out of these components of your website or blog?

You can use professional SEO companies with their promises of #1 page listings (how can they guarantee that to everyone?) or professional article writers. However, no one can guarantee you success. What they should do is guarantee you a good education and teach you how to write your own web content, manage your own SEO content, and manage your own article marketing.

SEO content: what is it?

SEO content refers to the visible and invisible (to humans) components of your website or blog. Visible SEO content includes your website’s text, images, and tables, as well as your blog’s sidebars. The text includes your page title, page header and all sub-headers, as well as HTML links to internal and external web pages.

Few people understand how to optimize such SEO content. It’s probably because they don’t understand Google and the robots it uses to evaluate your website. It is not my purpose here to explain how Google indexes individual web pages rather than entire domains, nor how it ranks individual pages in the SERPS. It’s because I don’t know, and no one but a few Google employees do.

The best we can do is observe and draw conclusions. Here is what this sighting told me:

Keywords and keyword density

Keywords are not important. Well, they are, but only if you have too many. Keyword stuffing is poison to your entire website, while moderation in their use will pay dividends in your rankings. Forget keyword density and write naturally, while using your keyword where appropriate – but not too much.

2% KD is too much. 1% is too much unless the text reads well using it, and that level of keyword usage is necessary. 0.5% isn’t too little if that’s all you need, and 0% can also earn you a #1 page listing. The thing is, keywords should be used the appropriate, but not just to meet a mythical figure. 0% may be fine if the algorithms can assess your page’s main topic and focus.

Note where and how often I use the main keyword ‘SEO content‘ in this article. It is 1.05% and is only used when it feels natural to do so.

Article Marketing Services

Article marketing services are designed to write articles about your topics and then submit them to multiple article directories on your behalf. Sometimes the name of the original author or the ghostwriter article must remain, but this does not change the benefit of the service for you. Your landing page URL still remains in the resource and wherever you have published it in the meantime.

Despite what many say, article marketing is live and kicking. It is still possible to publish articles in a large number of directories, each article containing your announcement at the bottom in the form of a ‘Author resource.’ You benefit from the publication of your article by all the sites that copy it. Each copy is not only a potential backlink, but also a potential click to your site.

Relevance of article clicks and backlinks

The benefits of clicks and backlinks from your published articles may seem lost to most laypersons as they are not obvious. Every link can contribute to your Google ranking – if posted on a page related to your target webpage. If not, these links may harm you.

For example, a backlink to your dog training page from a dog breed-themed PageRank 2 page is better than a backlink from a PR8 SEO page. In fact, while the former can contribute to better rankings, the latter will help your page get delisted. Relevance is paramount.

If you were given just one piece of SEO advice, it would be to remove all links to each individual webpage that are not directly related to its topic. SEO content and article marketing involves more than just writing. They relate to content, relevance and how search engines work.

Leave a Comment

Your email address will not be published. Required fields are marked *