SEO Content Writing: 4 Tips for Writing Effective Search Engine Optimized Content in 2013

Writing effective SEO content can seem daunting because the rules of SEO change all the time. In case you didn’t know, Google itself has stated that it makes over 500 changes per year – yes, per year! – to its search algorithm.

To that end, here are four things to pay attention to when SEO content writing which have changed in recent years. While it might seem like a lot to write “effective” SEO content, it’s not when you make it a habit – and start seeing results from those habits.

1. Keyword stuffing: When I started writing SEO content in 2007, it was not uncommon for clients to request content with a keyword density of 5, 10, or even 15%. These days, Google (and other search engines) consider this to be keyword stuffing.

You know those types of articles you see that have the key phrase repeated over and over again – to the point where it detracts from what is being said? Do not do that.

To write effective SEO content in 2013, you should aim for a keyword density of 1-2%. To do this, repeat your key phrase only every 100 to 150 words. If you follow this rule, you will never have to worry about your content being stuffed with keywords.

2. Use the “Alt” tag: Search engines like to return mixed media results, e.g. videos, infographics, photos, etc. So when they scan your article, they catalog the images, videos, and infographics there.

In the case of photos, the “Alt” tag describes the subject of the image. Therefore, it is important to include it so that your images can return correctly in search results. Here is an example of an “Alt” tag:

If you were selling women’s jewelry and you had a photo of a gold heart-shaped necklace on your site, your alt tag might look like this: [img src=”womens-heart-necklace.jpg” alt=”Photo of Women’s 14K Gold Heart Necklace”].

3. Write thematic content: You should use more than one keyword in your text i.e. use secondary and tertiary keywords to complement the content. It’s called topical SEO content writing – and search engines love it.

For example, suppose you are writing an article about baking an apple pie. When search engines come across the word “apple,” they don’t know if you’re talking about Apple computers or apple pie.

But if your article contained keyword phrases such as “bake apple pie;” “apple pie recipe;” and “ingredients for apple pie;” then search engines can quite easily discern that you are talking about baking and recipes, not computers and electronics, for example.

See why secondary and tertiary keyword phrases are important? They give search engines more information, which helps them properly categorize your content and return it to relevant search results.

Learn more about writing topical SEO content.

4. The importance of shared content: Search engines reward shared content a lot – because they (correctly) assume it must be good because lots of people link to it, post it to their social media accounts, and blog about it.

So make sharing your content easier by using plugins like Shareaholic and ping.

Effective SEO Content Writing: Conclusion

As you can probably see, writing effective SEO content is only part of the search battle; the other part is doing all those things behind the scenes that get search engines to notice your content so it can be returned in relevant web searches. But the rules are relatively simple, and if you consistently follow them, you’ll be rewarded with more organic traffic from search engines like Google.

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