SEO link building tips and techniques

Right now, backlinks are the most important factor when it comes to search engines deciding where to rank your website. In the future, this may change, but there is no doubt that backlinks will continue to be an important factor in the ranking process. Because of this, it is important that you regularly build links leading to your website. In this article, I’ll talk about a few effective ways to do this, including Link Bait building, blogging, press releases, and article marketing, to name a few. But, I will not only tell you to use these techniques, I will also tell you how to use them correctly and effectively.

Before we start, we want to clarify that I don’t care whether a link has been marked “nofollow” or not. Research by a few independent SEO companies has confirmed that while PageRank is not transferred via “nofollow” links, overall rankings are affected by “nofollow” links in a positive way. I will address this issue and discuss the studies in depth in a future blog, but in the meantime I want to clarify that some of the link building tips I will discuss include building links from sites that “don’t follow” their outbound links and that I believe is not a problem. I believe this because Google built their entire algorithm around backlinks being the most important ranking factor. I don’t believe Google intended the “nofollow” tag to be used as widely as it is now and they would never allow millions of webmasters to ruin all the work they put into their algorithm by tagging every outbound link on their site as “no follow.” Google may say that “nofollow” links have no impact on rankings, but I just don’t believe them based on the studies I’ve seen and simple common sense. In our opinion, Google continues to say that “nofollow” links have no effect on rankings in order to keep their “nofollow” targets, the spammers, in check, but in reality they allow “nofollow” links to have at least some positive effect on the rankings.

Link Building Tip 1: Blogging

Blogs are the easiest and most effective way to grab links. Not only can blogging lead to backlinks, but it’s also a way to constantly add content to your website, and we all know that Google loves sites that constantly add quality content.

The key to getting links from blogging is to make sure you’re blogging about topics that are either directly related to your business or area of ​​expertise, or provide useful information to your readers. Once you have found your blogging niche, the next thing to do is create an RSS feed and submit both your blog URL and the RSS feed to as many blog directories as you can find. I have clients who earn hundreds of backlinks every month just by blogging regularly. I recommend blogging at least once a month, but once a week is even better.

Link Building Tip 2: Press Releases

Press releases are a great way for companies to get links to their sites. There are many free press release distribution sites to submit your releases to, but using a paid service like PRWeb can result in hundreds of backlinks from major news outlets with just one press release. Making press releases an integral part of your link building strategy can generate thousands of quality backlinks over the course of a year.

Your press releases can be about anything related to your business. Whether it’s an expansion, the purchase of expensive new equipment, fundraising, or sponsorship of a local event, a press release is a great way to get the word out about your business as well as a way to get valuable back links that will help your search engine rankings.

Link Building Tip 3: Article Marketing

Article marketing has been declared dead many times as an SEO and link building technique and it is still alive. Rumors of his disappearance are once again circulating in cyberspace because of the new Google algorithm update released on April 25. For my part, I will not believe that article marketing is dead until I see it with my own eyes. It’s true that many article sites, like Ezine Articles, took a hit in the rankings when Panda was released from Google, but the effects weren’t fatal and Ezine has since taken steps to improve. ensure that the articles published on their site are of better quality. to advance.

I ran my own SEO test over the past two months and found that article marketing is still alive and well. I took a brand new site and wrote article after article and published them on Ezine, Articlebase, Articlecity and others. Articles were the only source of backlinks that I actively browsed. The results have been amazing so far. Five of the six keyword phrases I am currently optimizing are now on the first page of Google, Bing, and Yahoo!. I can’t definitively prove that the only reason for these rankings are the articles and links they contain, but the anecdotal evidence is pretty strong and most importantly my site hasn’t been penalized or has not dropped in the rankings in the past two months. Things could change and I’ll keep an eye on it and let you all know if they do, but right now article marketing is alive and well and is a great way to acquire links to your site. website.

The key to good article marketing is creating informative, original, and unique articles. Don’t just write an article and post it on 10 different article sites. Instead, write 10 different articles and post them on 10 different sites. Also, be sure to mix up the anchor text of your links.

If done right, article marketing can result in a ton of quality backlinks and increased rankings.

Link Building Tip 4: Directories and Review Sites

Using business directories and review sites isn’t the most innovative link building strategy, but it’s a proven way to get links back to your site. Those back links aren’t the most valuable, but believe it or not, some of these directories actually get a decent amount of traffic and being listed there can drive traffic to your site. The number of people who visit your site is taken into account by Google when deciding where to rank you. Google believes that if a lot of people visit your site and spend time there, your site must contain valuable or interesting information and they will rank your site accordingly.

When listing your site in business directories, start with industry-specific directories if they exist for your industry. A few years ago I might have suggested you submit your site with DMOZ, but now I wouldn’t even waste your time. DMOZ no longer carries the juice it once had and there are rumors of corruption and “pay-to-list” schemes going on within the organization. I have submitted many sites over the years and only a handful of them have been accepted, even though I have followed their guidelines to the letter. After submitting it to industry-specific listings, submit your site to all the local business directories in your area. After that, choose a few business directories per week and submit them to your site. Over time, you will find that you have acquired a large number of back links. Again, these aren’t the best types of backlinks, but they aren’t worthless either, and they can drive traffic to your site.

There are a few review sites that I recommend making a list for. Manta, Yelp, and Angie’s List are where I always list my sites and my clients’ sites. Don’t be afraid of negative reviews. If you receive a negative review, the best thing to do is find out if it’s legit. If it is legit, your best course of action would be to respond to the comment on the review site and try to minimize the damage. If it is not legit, you can contact the site administrator and ask them to remove it. You will have to prove that it is an illegitimate complaint, otherwise they will not remove it from their site. Links from these sites may also drive traffic to your website.

Another benefit of having your website listed on sites like Manta, Yelp, and Angie’s List is boosting your Google Places listing. Google Places is ranked using a different algorithm than the one used to rank organic listings. Based on independent research, the consensus is that the most influential determinant of whether or not your local listing appears in results is mentions or reviews of your business on the net.

Link Building Tip 5: Create “Link Bait”

“Link Bait” is the content on your website that gets people to link to it on their own. There are many forms of link bait that you can choose to incorporate into your site. Below are some examples.

1. Well written, humorous and/or informative content.

This one is a no-brainer. If you have well-written, informative, compelling, and/or humorous content on your site, people are going to link to it.

2. Widgets/Tools

Creating fun and interactive widgets and tools is a great way to get people to link to your site. I helped one of our clients to develop a BMI and calorie counter widget. This widget has generated many inbound links since its creation.

3. Video

Many people and businesses have a YouTube channel. YouTube is great, but why should you push people to your YouTube channel when you can get them to watch your videos right on your site. By embedding your videos directly on your website, you’ll encourage people to link to them, thereby earning backlinks.


These are just five examples of link building techniques. There are others, but these five are the most effective. In the future, I will write about other effective, but less commonly used link building techniques.

Keep in mind that link building can be a long and time consuming process. Patience is key when it comes to building connections. Don’t take the easy way out and join a link building program or pay for links. These techniques will only hurt your site in the long run.

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