Now there are many ways to promote your e-commerce startup, but when there is a shortage of funds and every resource counts, you better be careful with every step you take. Here are some quick digital marketing for ecommerce tips, tricks, and strategy suggestions that should help you promote better through digital marketing for your ecommerce startup.
1. Facebook profile as a promotional tool for your E-commerce startup
As you have started your e-commerce and it’s time to tell the world about it. Be the seller you should be and sell. There’s no better place to sell than at home and no better people to sell to than friends. They wouldn’t be the first to buy, that’s another story, but you need to be aware of the startup on your profile. Don’t sell the products directly, but sell your customers’ experience, their testimonials, and what you and the company do.
2. Stop wasting time and money increasing likes on your Facebook page.
Organic reach is at an all-time low. Yes, you can expect most of your customers to come from Facebook, but spending money on Facebook likes these days is simply pointless. Fewer likes and more visits to a website will lead to more conversions, focus on growing your e-commerce website audience.
3. Don’t use the boost post feature on your Facebook page
The next temptation is to hit the boost post because Facebook says it helps you reach more people. It is, but it is imperfect. The right way to boost posts is to consult your ads manager and target as broadly as possible. Be sure to choose interests, demographics, and behavior based on your target audience.
4. Don’t just use Twitter to promote, use it to find customers.
There’s a tool on Twitter that most people don’t seem to use. Advanced search. Use it to find customers looking for products you sell, then tweet to them in the most personalized way possible. Many companies do the same, you should try it too.
5. Instagram should be a priority.
Pictures speak a thousand words, those on Instagram can also give you commands. Upload photos of all your products, customers, related images, banners and just about everything one by one. Add all the hashtags in the world that relate to your product. Add your web address and a phone number if possible. Gradually people will find out. Sales will be made gradually.
6. Write about your startup, share your experience
It’s a subtle, but not-so-subtle way to get your startup to reach your audience. An article I read recently made me order a Socrates t-shirt. Stories about your startup, blogs where you share your experience, posts on LinkedIn talking about your business can bring you partnerships, admirers and clients.
7. Email Marketing
The most important thing most people are missing these days. Now, don’t start mass emailing lists you bought on the internet, but do it carefully and rightly. Once someone gets in touch with you, it’s up to you to engage them and make sure they come back.
What you can’t do alone, you can do together. Try to research partnership opportunities, try to see how you can mutually benefit by partnering with someone. This is often the most overlooked aspect of all, but the most effective.
9. Attend events
Now, don’t just attend events, but research those where you might end up finding people relevant to your field. I have made many friends over the years on the internet, and many have proven to be some of the most helpful people over time. What matters is not the number of people a person networks with, but the person you meet. Meet people offline, connect with them online, build relationships for life.
10. Stop selling
Yes, it’s true. Do not sell. Just got incredibly interesting. OK, a little interesting to start with. This is how Happily Unmarried, Chumbak or Daily Objects became so important. They have become so interesting over time with their products, promotion and more. It took them a long time, maybe you will take a long time too. But if you focus on becoming more interesting with your products and as a business over time, you’ll spend less time selling your products over time. Become interesting, people will want to buy themselves.
I hope these 10 affordable digital marketing tips for an e-commerce startup will help you run this e-commerce portal well and better market and promote your startup. All my wishes!