Many businesses are turning to website design that incorporates e-commerce functionality. It looks like it should be quite simple. All they have to do is decide what products to sell and put up some photos, then they can sit back and watch the revenue roll in. Unfortunately, this has led many e-commerce sites to fail. Here are some of the top mistakes businesses make when it comes to e-commerce website design.
They don’t make their site easy to navigate
Many companies make it very difficult for customers to find their products. Either they don’t have a functional menu for customers to find specific products, or they make that menu very hard to find. If customers don’t have a clear path to the items they’re looking for, they’re unlikely to spend a lot of time looking for them. This means that you will end up losing potential customers to your competition, which can cause an e-commerce site to fail much faster than you think.
A possible solution to this problem is to include a search function in your website design. By giving customers a way to jump directly to specific items, you’ll make your website design much more efficient, which can help you get the kind of revenue you’ve been hoping for.
They don’t have a fully functional shopping cart or checkout solution
When trying to entice customers to buy products online, your website design should include a fully functional shopping cart and checkout solution. There’s nothing more frustrating than trying to select products and not being able to. This can cause you to lose customers very quickly and again it can cause an e-commerce website to fail. You also need to make sure that once customers find the products they’re looking for, they can check out and pay as quickly as possible.
If you make sure your shopping cart and checkout areas are easy to find, simple to use, and working properly, you can quickly increase the amount of revenue your site generates.
Customers cannot get a clear idea of what the items look like
Customers want to know what they’re buying before they’re ready to pay. You need to make sure that you use a combination of crisp, clear photographs and descriptions that give your customers a clear idea of what they’ll be paying. Be sure to include measurements and any options a customer may choose from. Consider grouping similar items together to make them easy for customers to compare.
In the past, when digital photography was just getting established, it was more acceptable for images to look grainy or blurry. This has changed. Digital photography has advanced so much that there’s no reason an e-commerce website design can’t include high-quality photography.
By fixing these top three e-commerce website design mistakes, it becomes much more likely that your site will be successful and generate the kind of revenue you’ve been looking for.