What is SEO article writing? – SEO copywriting explained

Many freelancers have questions about what SEO is; what is SEO copywriting; what is SEO writing. This article explains – in detail – what it is. And, how to make money as a freelance writer.

What is SEO?

SEO is an acronym for the phrase “search engine optimization”. Search engine optimization is doing specific things on your website to drive more traffic to it so you can increase online sales – and traffic.

What are some of these “things”?

There are many, but here we will discuss what it is as it applies to freelance writers. And, that means writing text in a certain way so that people (i.e. internet users) can land on a particular site.

What is SEO as it relates to freelance writers?

What freelance writers need to worry about are keywords. What are the keywords? Keywords are the words and phrases people type in when looking for things online.

For example, let’s say you want to start a foreclosure cleanup business. You may not know anything about this except that foreclosures are in the news right now and you are interested in starting this type of business.

So, you log into your favorite search engine (eg. Google, Yahoo! MSN, etc.) and type in the keywords “foreclosure cleanup company” or “foreclosure cleanup” or “foreclosure cleanup” or another relevant keyword phrase.

To note: When you type words into a search engine to find something on the Internet, the words you type are called a keyword (one word) or a keyword phrase (two or more words separated by commas).

How companies get to the top of search engine results

When you type those words and hit “ENTER” a bunch of sites come up and you start surfing (i.e. click on the results) and start investigating the sites to see if they have the information you need.

The sites that show up are the results that search engines like Google, Yahoo, MSN, etc. think are most relevant to the keyphrase (aka search phrase) you typed in. Companies pay a lot of money to be in the top two. or three pages in the results returned by search engines.

Why SEO Copywriters Are in So Much Demand and How They Make Their Money

One of the ways they manage to appear in the first two or three pages of results is to have relevant text containing the appropriate keyword phrases. And that’s where you, as an SEO copywriter, can make a lot of money. You write the text their site needs to appear high in search engine results.

Often companies will just give you a bunch of keyword phrases and let you write whatever you want – as long as it’s a certain length (usually 300-500 words).

There are many freelance writers out there – hundreds of thousands, if not a few million. BUT, only a tiny minority knows what SEO is and how to write this type of text. And that’s why they are in such demand.

SEO writers have a sought-after skill. And, as more businesses shift more of their advertising budgets to Internet marketing, there’s even greater demand for their skills.

In the SearchEngineWatch article, The SEO writer: forging words on the web, William Flaiz, emphasizes the importance of an SEO copywriter. He writes:

“The role of the agency SEO writer is unique because… As a result, the writer must optimize press releases, write articles for social news, monitor social media communications and develop wiki content. .. a strong SEO copywriter is adaptable and able to internalize a lot of new information very quickly. These unique individuals have quickly become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers.”

And that’s why SEO writers may charge a premium for their services. If you’re looking for a way to start or maximize your income as an online freelance writer, SEO writing is the way to go.

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