If you’re interested in freelance writing and surf the web in this niche, you’ve probably come across job postings that read: “Looking for an SEO Article Writer to provide ongoing content for the credit repair site. 350- 400 words; ongoing weekly assignments.” This is an SEO writing job.
Since there seems to be a lot of work like this out there, many freelance writers who keep browsing ads like this can go to their favorite search engine and start searching the web for “seo writing. , or “what is seo writing”, or “writing for seo”, or writing for seo” in order to understand exactly what it is.
Here, we’ll explain exactly what SEO writing is and why it’s such a profitable freelance writing niche.
Definition of SEO Writing
First of all, SEO stands for Search Engine Optimization. Don’t let the big term throw you off. All of this means that website owners do certain things on their web pages to make sure search engines find them and drive people – like you – to their website when they search the internet.
One of those things is filling their site with SEO content.
SEO content is different from “regular” content in that some technical research and thought goes into the copy – before it’s even written. Primarily, keyword research is performed.
What is Keyword Research and Why is it Important in SEO Copywriting
The best way to explain keyword research is to give an example.
Let’s say you own a website about credit repair. You provide credit repair services to consumers with bad credit. You have a website, but it’s not getting a lot of traffic or bringing in a lot of business. One of the things you can do is write informative content and put it on your website to generate more traffic. But not just any informative content – SEO content.
When/if you hire an SEO copywriter, one of the first things they will do is find out what words and phrases people are typing in to find the types of services you offer (credit repair, remember).
To note: The words and phrases that people type in to find information on the web are called keyword phrases. Remember this.
Keyword research tools
So, they’ll use a keyword research tool that will show them things like the keyword phrases that prospects type in when trying to find a business like yours. And, often, it’s not what you think, which is why keyword research tools are so popular.
For your information, one of the easiest and best keyword research tools to use is Google’s AdWord Keyword Tool.
Once they find out what those keyword phrases are, they will write copy for your site that includes those phrases. This is called SEO content.
And, the reason it’s so effective is that search engines don’t have to guess which sites might be relevant when someone types in a keyword phrase. If your site copy contains the right keywords, it’s easy for search engines to return your site as a relevant search result.
This equates to more traffic, which of course usually means more sales.
And that’s why SEO writing is a growing niche in freelance writing. Many search engine optimization (SEO) writers make between $50,000 and $75,000 — or more — in their first year. As every website needs this type of content, it is easy to see why this is so possible.
If you’re interested in this type of freelance writing, take an SEO writing course. Usually it lasts about a week and you can start making money almost straight away – really. Most SEO copywriters say they land their first clients within the first few days after they start marketing.