As billions in e-commerce sales are generated globally, this is a strong incentive for retailers and startups to sell their products online with an impressive store. However, growing their store with any platform is the biggest mistake they can make. There are many platforms like WooCommerce, Shopify, Magento or BigCommerce. So, if you are one of them and want to start your online business by putting all your money, choose the platform with utmost care first.
Magento is currently the most promising platform for startups and there are several reasons for this. It is not only affordable and easy to use, but also enriched with many powerful features that can help your business maximize sales in every way. Read to find out how Magento can propel your startup business with great opportunities.
Open source and flexible
Available in two versions, namely Magento Community and Magento Enterprise, the platform is completely free for you. Depending on your business needs, you can choose any of the versions and then rely on Magento developers. You need a team of expert developers who can adapt the platform and customize the code to build your store the way you want.
Cost-effective development process
Without major expenses for purchasing the licenses, you can easily have a user-friendly Magento store at the most reasonable rate. You just need to pay the development of the store and its integration with other technologies to the team of experts.
Makes online presence powerful
Creating an online store will be meaningless if it is not visible enough in search results. Your store will have a greater reach in the market when it is optimized for search engines and ranked higher. Magento also takes care of the SEO aspect. It has an advanced SEO toolkit and extensions that help to make the URL, content, title, descriptions, meta tags, and everything else in the store search engine friendly.
Easy third-party integration
Third-party integration has never been easier than with the Magento platform. From store integration with Google Analytics to analyze website traffic to payment gateways like PayPal, Amazon Pay or Google Pay, developers can do it all with Magento.
Most advanced security
Any website built with Magento is perhaps the most secure. It releases security patches from time to time that improve the level of protection of e-commerce solutions. Apart from this, Magento provides users with the best authorization practices such as CAPTCHA equipped logins, prevention of MYSQL injections, encrypted logins, use of SFTP (Secured File Transfer Protocol) and so on. In short, Magento will make your site completely PCI compliant, ensuring that your customer data is stored securely.
Large library of resources
Magento is powered by an extensive extension library which helps developers to customize the store by adding various features to the store. This is the best benefit you can get using Magento as you can improve your store in the future by integrating features like social login, cart recovery mail, coupon and slider, banner slider and many others.
These reasons explain why your e-commerce startup can achieve great results with Magento. Along with making your e-commerce store diverse, secure, and user-friendly, it also improves the SEO of the site. As a startup, your website will get adequate visibility on the search engine before you start marketing efforts. And above all, Magento is cost-effective and therefore also suitable for your pocket!